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A Guide to Test Clicks

Digital advertising can be an incredibly precise, transparent and reportable tool that gives us unmatched control on the where, when and who we are targeting. However, we’ve all experienced a time when the numbers reported didn’t match the numbers in our tech platform, and this can be confusing! So, where do discrepancies in click numbers originate from?

The guide will provide you with all of the information you need to know so you can rest easy and ensure campaign success.

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In this guide, you'll learn:

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What are test clicks and how can I identify them?

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What should I do once I notice test clicks?

 

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