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Attention: The New Media Currency

This insights report presents the findings from a research study conducted with 200 North American brand marketers on the topic of capturing attention through video advertising. When it comes to video #AttentionisCurrency

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In this eBook, you'll learn:

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Why video is king and perceptions of consumer attention

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How to debunk prevailing myths about audience attention

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How to tap into the appeal of video advertising 

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