---
title: illumin x Advertising Week NY
image: https://go.illumin.com/hubfs/illumin%20awny.png
---

![illumin\_AWNY-cup\_B](https://go.illumin.com/hubfs/illumin_AWNY-cup_B.png "illumin_AWNY-cup_B")

### Advertising Week NY | October 16-19

We're bringing the customer journey to life at #AWNewYork!

Start that journey with a cold brew in illumin's space, powered by Caribou Coffee. We're on the main floor and impossible to miss!

![Caribou Coffee closeup-2](https://go.illumin.com/hubfs/Caribou%20Coffee%20closeup-2.png "Caribou Coffee closeup-2")

Don't just get social over coffee - get social in illumin's platform!

![love the journey](https://go.illumin.com/hubfs/love%20the%20journey.png "love the journey")

## JUST ANNOUNCED

illumin now offers social advertising with its NEW Facebook and Instagram connection.illumin users can now connect their Meta accounts to create, launch, manage, and report on their social campaigns in the only journey advertising platform made for marketers. 

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See how social works in illumin.  
Visit our space for a demo!

![illumin on stage](https://go.illumin.com/hubfs/illumin%20on%20stage.png "illumin on stage")

Not only are we bringing the customer journey to life at Advertising Week, we are also excited to share some knowledge. Be sure to attend our sessions while you are there:

## MON OCT 16 at 12:15pm Brand Innovators

Best Practices in Customer Journey Marketing

The travel industry is hot, with over 4 billion people globally expected to take a trip this year. The consumer journey, the booking experience from planning to purchase, varies widely across the tourism industry and this gives marketers and brands an unprecedented opportunity to enhance the customer experience. 

This exciting panel, including Jim Mollica, CMO at Bose, and Matt Dacey, VP of Marketing at Tripadvisor, moderated by Seraj Bharwani, Chief Strategy Officer at illumin, is set to discuss the ins and outs of journey marketing with both  endemic and non-endemic brands – exploring the opportunities left on the table in the tourist sector.

## WED OCT 18 at 10:10am Tech Lab

Journey Advertising: A New Paint Job on Programmatic - or is it?

For over a decade, the term programmatic has been mainly associated with digital interactions at the low end of the proverbial funnel. But when billboards, vehicles, and coffee cups become interactive, marketers must adapt beyond the tried-and-true journey touch points to stay relevant when it matters most to the customers. 

Join this exciting discussion between Erin Newkirk, CMO of Caribou Coffee and David Edelman, former CMO of Aetna/CVS (a current Professor at Harvard Business School), moderated by Seraj, and find out what it takes for a marker to organize, create, and execute journey-based programs. 

## At AWNY? Don't be shy — say hi! 👋

![love the journey tshirt](https://go.illumin.com/hs-fs/hubfs/love%20the%20journey%20tshirt.png?width=160&height=151&name=love%20the%20journey%20tshirt.png)We're at Advertising Week all week AND we're hard to miss – *see the snazzy matching shirts*? Drop by, learn about journey advertising, socialize in our booth with a cold coffee, and find out how you can socialize in our platform too!

##### WIN

#### Eyeing those new AirPods Pro?

![compare\_airpods\_pro\_\_e9uzt0mzviem\_large\_2x](https://go.illumin.com/hs-fs/hubfs/compare_airpods_pro__e9uzt0mzviem_large_2x.png?width=123&height=105&name=compare_airpods_pro__e9uzt0mzviem_large_2x.png)

We're giving away one 2nd-gen AirPods Pro (with USB-C) every day! Visit our booth to find out how you can enter.

[![Request demo at ProgIO NY](https://go.illumin.com/hubfs/Request%20demo%20at%20ProgIO%20NY.jpg "Request demo at ProgIO NY")](https://illumin.com/product/request-a-demo/)

![illumin\_primary-2022\_W-1](https://go.illumin.com/hs-fs/hubfs/illumin_primary-2022_W-1.png?width=211&height=65&name=illumin_primary-2022_W-1.png "illumin_primary-2022_W-1")

###### © 2009 - 2023 AcuityAds. All Rights Reserved.

\\

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