illumin's email integration is here
Power ad campaigns with first-party email audiences!
illumin is taking connected journey advertising to the next level with the first fully connected email audience integration!
email audience integration
Powering the cookieless future
As we move towards a cookieless future, email will continue as one of the most efficient and effective methods to reach your customers and optimize your programmatic advertising strategy.
However, leveraging first-party email audiences takes a lot of work. Luckily, with illumin’s intuitive and easy-to-use interface, you can directly connect to your email marketing platform and retarget with open web campaigns using behavioral segments that update automatically.
How it works
Connect your journeys
illumin’s connected journey
advertising platform allows you to transition email audiences into Open Web campaigns and report on audience behavior, all from a single, easy-to-use platform.
Grow email audiences
After utilizing open web campaigns to drive email signups, integrate your email audiences to retarget effectively and enhance your marketing strategy.
Increase insights
Get full insights into who signed up for or interacted with an email campaign, and be able to use that segment data to build
complimentary programmatic and social journeys.